Apple has updated its business terms for European Union developers following extensive discussions with the European Commission. These changes aim to settle ongoing disputes over distribution and business models by implementing a unified set of terms for all developers across the region. The new terms are available for signature now and will officially take effect on October 1.
In a significant shift, Apple is replacing the per-install Core Technology Fee with a Core Technology Commission. This new structure applies a 5% commission on digital transactions for apps distributed outside the official App Store, while the initial acquisition and store services fees have been eliminated.
Commission rates have been recalibrated across various categories. For App Store apps using Apple’s in-app buy system, the standard commission is 26%, though this drops to 15% for most developers—including those in the small business, mini app, and video partner programmes, as well as for auto-renewing subscriptions after the first year. Apps utilising alternative payment processors will see a 20% commission, reduced to 10% for eligible developers. Those directing users to external websites for purchases will face a 15% commission, which drops to 10% for qualifying programmes.
Apps distributed via the web or third-party marketplaces will be subject to the 5% Core Technology Commission. To maintain a stable user experience, developers must commit to their chosen payment method—whether Apple’s system, an alternative processor, or web links—for a full 12-month period.
Apple is also introducing strict child safety measures for alternative payments. Apps in the “Kids” category are prohibited from linking to external websites for transactions. Additionally, any app using alternative payments or external links must implement a parental gate for users under 18. To prevent scams, apps targeting children under 13 are completely barred from linking to external transaction sites.
Eligibility to operate alternative marketplaces or distribute via the web has been broadened. Qualifying entities must now meet specific financial stability standards, be publicly traded (or owned by a public company), or have secured venture funding from established firms. Applicants must also provide a financial audit from a licensed accountant. Government agencies, educational institutions, and non-profits are also eligible.
Regardless of distribution method, all apps must still undergo a notarisation process. This ensures basic security and functionality, protecting users from potential threats even when downloading via the web.
